Conversation Agent - Valeria Maltoni - The Future of Journalism: Content Marketing


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@Rob - I wasn't being literal, no. It would indeed be a shame if the news business killed journalism. I think the most powerful form of information is reporting of what is happening and the facts surround it with the ability to present context so that informed citizens and democracies can form an opinion and act on the news. Should journalists take the matter into their own hands to discover and support that kind of journalism? Would we respond positively if we could see through the veils of interest that the business part of news is using as filter between us and the news? At this time we probably have many more questions than we have answers... good points all.

@Atul - I'm a bit lost in your comment. They need to be sharper in the writing of content for which purpose? News reporting?

I have friends who keep their job as writers in journalism (not editors) and provide content.
The main difference they find is that they have to be much sharper in their writing. They can't really give a story a good build up.
On the other hand most are quite happy with this situation since they say they do not have to add fluff.

Hi Valeria,

I agree that content marketing might be the future for a great many former and would-be journalists -- and smart companies should absolutely be looking aggressively these days to hire them.

But woe is us if this is literally the future of "journalism." I'm a big believer in news blogging, citizen journalism, and the like, but we desperately need to find ways to sustain serious, non-corporate-driven journalism that informs and educates us all on matters great and small -- and, not incidentally, "comforts the afflicted and afflicts the comfortable," as the old saying goes. Content marketing won't do that, and we don't have to look far around the world to see the negative consequences of countries lacking a robust independent press.

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