Conversation Agent - Valeria Maltoni - You're Writing for End Users, You Always Were


Book Reviews

  • Recommended Books
    Conversation Agent participates in the Amazon Services LLC Associates Program.

As seen on

Advisory Boards

Comment Policy, Social Guidelines

  • Critical discourse is welcomed. I reserve the right to delete inappropriate comments. See my social guidelines.

« The Agency Side of Business: Mitch Joel, Twist Image | Main | Can Your Brand Design this Kind of Conversation? »


@Vijay - I'm thinking more in terms of objectives, what are your customers trying to do, what are you trying to do? That's the starting point.

@Maria - "why they're here" is a critical question that we should not forget in the eagerness to go ahead with a project or agenda. I'm amazed at how difficult it is for most marketers to think of having a candid conversation about motivation...

I think the most important aspect of this is the know where your customers are and why they're there. Most miss that "why they're there..." Yes, your audience is likely on some sites, but what are they doing there and how is that relevant to your goals of content and reaching them. I'm often amazed at how much misdirection there is in understanding the deeper levels of your audience's activities and how that should tie closely to what/how of your content. Good stuff Valeria!

Maria Reyes-McDavis

Interesting read, the major problem is many people doesn't understand the new medium before using it and also we all need to think interms of strategy for engagement with users before finalizing on which social media tools to use.

The comments to this entry are closed.