Conversation Agent - Valeria Maltoni - The Agency Side of Business: Shiv Singh, Razorfish


Book Reviews

  • Recommended Books
    Conversation Agent participates in the Amazon Services LLC Associates Program.

As seen on

Advisory Boards

Comment Policy, Social Guidelines

  • Critical discourse is welcomed. I reserve the right to delete inappropriate comments. See my social guidelines.

« What's Holding Organizations Back? | Main | The Answer to How is Yes »


I had to return here in hopes that Shiv might still lurk.

Shiv, to the question I posed in my original comment about agency financial models, I found this blog post to be relevant:

I know you said your agency doesn't rely on media revenues, but new/viral/social media has changed it for many others.

Thanks again.

Shiv - I completely agree with your comment about needing to connect with individuals emotionally to get through the cacophony of a crowded market-place. But how do you suggest small businesses take advantage of this new level playing field? Social media is a seductive concept for small businesses, yet there is a great under-estimation of the time and effort involved in building the emotional connection. What if the small business person lacks the time and ability to engage? Is there still value in a transactional relationship with customer - i.e. you advertise specials and deals and that drives their interest in staying in touch. I'd appreciate your thoughts.

Great interview by the way

nice, paced, and insightful interview....shiv have been both leading the transformation and is the transformation itself.

The way he seems to carry the spirit of the agency, perspective of the client and impulse of a hunter is commendable.

The comments to this entry are closed.