I really like talking with people who blaze new trails. Who says you need to follow the rules others created if something else works better for you and your customers? David Meerman Scott wrote about The New Rules of Marketing and PR: How to use news releases, blogs, viral marketing and online media to reach buyers directly, which I recommend to any business owner willing to have a direct conversation with customers. He recently released World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories, which is one of the books in... Read more →