Conversation Agent - Valeria Maltoni - Todd Defren, SHIFT Communications

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Thank you, Scott! And you are right, EVERYONE has angst about how their business is changing.

Kyle, SHIFT works with companies ranging from "two guys in a garage, with a dog & a dream" to Fortune 500 companies. Most are either engaged or "thinking about" Social Media, but a fair number still refuse to join the party and have us focus exclusively on tech and/or business media relations.

P.S. Many thanks to Valeria for the opportunity to be profiled here!

Todd:
What is the typical size company of clients that your firm works with? Are your clients typically already enganged with social media?

Thanks for this interview, Valeria. I'm a Todd Defren groupie, too, but heck...who isn't?

Todd: I appreciate the way you've been thinking about the changing look of the PR agency (and ad agency and...). On those days I fret about not fitting the mold of traditional agencies, it's nice to remember they're probably fretting about the new business models.

If we're smart, we'll continue to strike up cross-discipline conversations to look for creative approaches to meeting evolving client needs.

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