Even before we had our conversation here, David Meerman Scott has held a special place on my bookshelf. His practical advice and no nonsense approach will help you break the rules -- and drive buzz, product feedback, sales and more. The second, expanded, edition of the book starts strong with Robert Scoble's own story about Microsoft, and grows richer with tips and case studies from Meerman Scott's own experience. This is not a book just for marketers and PR professionals. It's a handy manual for business people who want to connect with their customers on the Web and earn word-of-mouth... Read more →