Conversation Agent - Valeria Maltoni - Debunking 5 Myths About Content Marketing


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In my mind, the number 1 takeaway from this post is "It's all about context." As you say, don't bother with influencers if your stakeholders aren't influenced by those people. Don't follow rules about content because they might not apply to your FFFs. Etc, etc, etc.

If I had to make 5 suggestions/rules/whatever-you-might-call-them to respond to this, they might be:
1. Don't focus on volume. Try looking at a response rate.
2. You have to make people care before you can ask them to take action.
3. Test your topics, language, posting times of the day/week, etc, and find what works best for your audience.
4. Go out to specific people and tell them about your new content or presence. Only reach out to those people, who have previously given indication that they might be interested. Example: @ reply your followers about your latest blog post when you notice they've been talking about a similar topic.
5. New content is great, but some ideas take time to develop, so revisiting old ideas to put a new perspective on them is not a bad thing. Plus, re-purposing old blog posts into a short PDF or infographic, for example, is just 1 way to potentially generate new interest.

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