Conversation Agent - Valeria Maltoni - Curating Information as Content Strategy


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Curation = poor mans content strategy. If you can afford to dedicate resources (time energy or money) for producing original content, go for it.

Valeria - good post. In content planning for our clients, we emphasize a blend of three types of content: created (100% written/produced by them), contributed (having guest bloggers), and curated (the distribution of aggregated and human-filtered content feeds).

I couldn't agree more with your reasons for curation.

@Valeria, you're exactly right and touched the association sore spot -- letting go of the old ways and control. We're working on them!

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