Conversation Agent - Valeria Maltoni - Before Hitting Buy, Search for Customer Reviews

« Is Twitter the News System of the Future? | Main | Are You Using Your FAQ Page to Attract Traffic? »


@Mark - guess people justify their actions in all kinds of ways, don't they? In the end, you do what you can as due diligence. No research, however spells trouble. The Web is a serious place for business, which means that all kinds of crooks are now prowling for prey.

@Tressa - in some cases, the desire to save a few dollars is very compelling. It's possible that a search didn't net other vendors or merchants with the item sought... once a decision is made, and someone seems to have what you're looking for, well, prudence gives way to impulse fairly frequently.

I read the story earlier today and was absolutely shocked that anyone would purchase from an "unknown" vendor without Googling their name in combination with "review" or "complaints." It's something I do automatically - for products, brands, vendors, anyone I'm not already working with!

very interesting... i've been in the search engine optimization field for quite a while and although this doesn't surprise me it's still shocking.

although i read reviews and learn from them there is a little part of me that always wonders if the product owner or store owner isn't behind some of the raving reviews as well.

The comments to this entry are closed.

Conversation Agent

  • Since 2006, Conversation Agent focuses on the impact of technology on business, culture, and human behavior.


As seen on

Advisory Boards

Marketing that makes business sense


Book Reviews

  • Conversation Agent participates in the Amazon Services LLC Associates Program. It provides a means for Conversation Agent to earn commissions by linking to Amazon.

Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.


  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.