Conversation Agent - Valeria Maltoni - Are Dads a New Market Opportunity?

« The Role of Curation in Developing and Transmitting News | Main | Bridging the Content Gap »


We definitely have different points of view on how we approach the buying process, but they are not as stark as they used to be and dictated more by passion and context than gender.

I stopped watching TV altogether 15 years ago. I get where you're coming from though on the commercial caricatures. Now we see them on YouTube. Who knows, you might even discover you enjoy cooking beyond the steak with the proper engagement by retailers.

Indeed, men buy very differently, sticking to the list, and knowing where the best prices are for food is just the beginning. At super markets I see a lot of men shopping for their families (noting what they have in the cart)...

The comments to this entry are closed.

Conversation Agent

  • Since 2006, Conversation Agent focuses on the impact of technology on business, culture, and human behavior.


As seen on

Advisory Boards

Marketing that makes business sense


Book Reviews

  • Conversation Agent participates in the Amazon Services LLC Associates Program. It provides a means for Conversation Agent to earn commissions by linking to Amazon.

Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.


  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.