Conversation Agent - Valeria Maltoni - 3 Reasons Why "What" is More Important than "Who"


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Valeria this just gives real life examples to what we have said for a while that social media is a leveler, it gives power back to the every day person.

Corporations might want to rethink their mindset and attitude around how they participate period. Not just in social media but how do you participate in the world.

Social media is just the tool that allows the spread of the message/conversation. Who are you being as a company inside and out.

Stop taking cheap way out and setting up alerts, have someone be responsible for real conversations giving a depth that consumers want anyway- to be real- to be heard-to be respected. All humanistic qualities that smart businesses will embrace.

I agree that the majority of (so-called) "PR agencies" focus the bulk of their time on marcomm (or marketing PR); but there are other firms (or at least divisions within) that specialize in reputation or issues management.

Regardless, reputation management is hardly a tactic, let alone something that should be given to the marketing department to handle. (After all, marketing really focuses on a single stakeholder: persuading customers that they want to buy the company's product or service. Public relations deals with a variety of stakeholders on a variety of programs, issues and varying levels of relationships.)

that's alright, MBA programs don't teach selling, nor do they generally help with the other "Ps" in marketing besides promotion.

As for PR, alas it has built a reputation for helping clients with free publicity so they don't pay for ads... there are many serious and skilled professionals, of course.

Generalizations are hard to make. However, I have been called to clean up the work of agencies and consultants too many times and know that, right or wrong, companies often end up paying dearly for downright unskilled, inexperienced, and unprofessional deliveries in their quest to save a buck up front.

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