Conversation Agent - Valeria Maltoni - Invest in Your Customers by Making the Product Awesome


Book Reviews

  • Recommended Books
    Conversation Agent participates in the Amazon Services LLC Associates Program.

As seen on

Advisory Boards

Comment Policy, Social Guidelines

  • Critical discourse is welcomed. I reserve the right to delete inappropriate comments. See my social guidelines.

« Feed Sponsor: Quantifying Quality | Main | How Facebook Will Steal Your Customers »


I continue to be surprised by marketers who just focus on the promotion side of things. Easy to use and buy is good. I love that the story is built right into the product with Threadless.

Success all begins with the product and if you're product's incredible and you connect / care about your customers - and they sense that, your marketing gets that much easier. Conversely, put a bad product out there and you have to work REALLY hard to sell it, let alone get people to come back.

I think the other point to note in the above is that making your product awesome AND simple to use/buy is key.

The comments to this entry are closed.