Conversation Agent - Valeria Maltoni - Will Sound be Bigger than Video?


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I'm warming up to podcasts since I started doing more of those. NPR is a great station to listen to, I agree. When I used to drive to the park for running, I listened to a couple of programs on my way over and back.

we had TV, and yet videos have become pretty popular... so I'm thinking that we're barely scratching the surface on audio.

I think I'm in the minority on this one. I much prefer reading, as I find both audio and video force me to slow my intake to the speed of the presenter, but audio presents the best compromise.

It's been years since I had cable TV or watched mainstream media news. When the audience finally gets the technology to once and for all eliminate commercial interruption from their viewing experience, the marketers will go overboard in product placement to compensate. Not as easy to do with audio.

Which brings me to my beloved NPR. Two hours a day, in the car, back and forth to the office. All Things Considered, Marketplace, BBC World Service - these are my trusted sources and they regularly provide stories both thought-provoking and memorable.

In this regard, I can see myself using audio to consume information where it would otherwise be impossible. God help us if people start watching Fox or CNN (or even TED) in the car.

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