Conversation Agent - Valeria Maltoni

Off the eBook Shelf, Covering Wicked Problems, and a Walk in the Woods

Maybe you're thinking about publishing eBooks and wonder whether they're taking off at all and where they're selling the most. Perhaps you're having a hard time telling regular problems that can be solved from wicked problems that are more challenging to define in an ever more complex world. Or you find it hard to follow the practiced reasoning in someone's argument. Off the eBook Shelf, Covering Wicked Problems, and a Walk in the Woods The three stories that caught my eye this week will provide some clarity -- if not around the answers to those open-ended statements in defining the... Read more →

Ad Caption Contest

This is a photo I took of an ad in an Italian coffee shop. The morning I was there, we had a lively discussion among patrons about the story it depicts. Since it's Friday and I'm just back from a couple of weeks of travel (more on this in a later post), I thought we'd have good fun with continuing the conversation here by captioning the image. Most original and creative story line wins a copy of Chris Guillebeau The $100 Startup (see review here) -- my treat. Can't wait to read what you come up with as a story... Read more →

Where is Balance not Bunk?

In the kitchen. "If we can get gardens growing, food in the classroom and school dinners improving, we've got a really potent, inspirational catalyst for change. This is a great opportunity for us all to come together and do something that really makes a difference." [Jamie Oliver] + Valeria is an experienced listener. She is also frequent speaker at conferences and companies on variety of topics. To book her for a speaking engagement click here. Read more →

Clarity of Vision

Talking about bombs going off, total disregard for human life and the rage he experienced when he composed Sunday Bloody Sunday. How they were not buying into that. "Clarity of vision, what you've been looking for from the wrong angle and not seeing at all... you labor, you sweat to see what you could be seeing from that other perspective." [The Edge] + Valeria is an experienced listener. She is also frequent speaker at conferences and companies on variety of topics. To book her for a speaking engagement click here. Read more →

Should You Follow Your Heart?

"There is no reason not to follow your heart." [Steve Jobs] + Valeria is an experienced listener. She is also frequent speaker at conferences and companies on variety of topics. To book her for a speaking engagement click here. Read more →

Measuring Performance

Measuring Performance Of Social Media Communications from Valeria Maltoni Performance can and should be measured as part of a process along a continuum designed to expand reach, increase engagement, build influence, and request action on behalf of your business -- with social media integrated in the communication mix. + Looking for motivation to connect your purpose and values with forward movement? Contact me today. Read more →

Brand Success Stories

From how to develop a case study, to examples of brands that have implemented successful digital/social strategies, a best of post you might find useful as you plan for the second part of the year. + How to Develop a Case Study Did you know that case study is an expression marketers and sales professionals borrowed from science? When we talk about case studies, what we mean is a bit simpler, although getting to the results takes work. We mean telling the story of how we progressed through solving a problem and delivering results. The structure of a case study... Read more →

May I Introduce You?

[Watch on YouTube (interviews in Italian)] Creativity has many facets. It doesn't follow a predictable pattern and applies to some many disciplines. In a two-book series titled May I introduce you? Fiat heir Ginevra Elkann features a lot of people she never met in person, who struck a chord with their work. Among them: Thomas Ermacora, Maaza Mengiste, Katie Scott, The Impossible Project. Planning the work, and working through serendipity: There are paths of interconnection that bring you to a person. Then you kind of verify that they’re as interesting as they seem. People are now multi-talented: [...] that’s something... Read more →

On Critics

Did the press understand what you were doing? "The reviews were terrible. They didn't understand what we were doing. They gave the fourth album a one paragraph review. There's a lot of material on that: Black Dog, When the Levy Breaks, Stairway to Heaven... one paragaph. They didn't have a clue of what was going on. I just didn't bother reading the papers from that point on." [Jimmy Page] + Valeria is an experienced listener. She is also frequent speaker at conferences and companies on variety of topics. To book her for a speaking engagement click here. Read more →

What's the Secret of Creativity?

"It's having the wherewithal to deal with what the world throws at you... or having the guts to throw something at the world." [Andy Nulman] + Valeria is an experienced listener. She is also frequent speaker at conferences and companies on variety of topics. To book her for a speaking engagement click here. Read more →