Conversation Agent - Valeria Maltoni

Most Popular Posts from May

Reinvent How You Make a Living with $100 My review of the book netted 5,541 or about 2.2 million impressions and more than two dozen purchases directly from this site. + The Best Conversion Tool It's you. Showing up. + When Customers Say Yes When customers say yes -- when they're engaged -- continue listening and talking; in other words, continue the conversation. + Why Experience is Key to Customer Loyalty Whenever I travel, I'm reminded of the many amazing opportunities that come from being able to reach many parts of the world relatively easily. + There's Your Problem Right... Read more →

Brands with Passionate Evangelists

Customer evangelism works because business is about people. In their book Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force, Ben McConnell and Jackie Huba outlined how you can go about creating evangelists. Understanding the love (listening), giving to receive, spreading the word, bringing customers together, going from sampling to evangelism, and creating a cause -- these are some of the action steps. There are known brands that have passionate evangelists. ABC: How Apple Builds Community With this presentation, Steve Jobs demonstrates he is a member of that community and throughout he shows respect and humility. He has... Read more →

How to Maximize Breakage

[Seth Godin, 20:17] Make no mistake, this is a trend. There are people discussing how to maximize breakage in your experience with their business right now. Godin suggests there are (at least) 7 reasons why things might be broken: not my job selfish jerks the world changed I didn't know I'm not a fish contradictions broken on purpose Watch the video, it's actually funny, in a sad way. It starts with thinking it is my job to leave this place in a better condition than I found it. We can choose. Breaking the interaction on purpose because you want someone... Read more →

Emotion, Truth, and Creativity

"Technology is a big destroyer of emotion and truth. An amplifier doesn’t do anything for creativity. It can make it easier and you get home sooner. But it doesn’t make you a more creative person." [Jack White] + Valeria is an experienced listener. She is also frequent speaker at conferences and companies on variety of topics. To book her for a speaking engagement click here. Read more →

What Organizations Fall on When Leadership Fails

“Mechanics beats leadership, talent and teamwork when it comes to trading an organisation into strength, endurance and resilience. It’s the invisible algorithm that connects people to their promises. And it’s in plain sight if you know how to look.” [Peter Tunjic] + Valeria is an experienced listener. She is also frequent speaker at conferences and companies on variety of topics. To book her for a speaking engagement click here. Read more →

Relevance

Relevance is about seeing where an issue is, if there is one, then offering the right combination of elements to help solve it. Culture is an example of bringing the right combination of elements to an experience. [poster courtesy of Roland Tiangco via] + Resources: Become a Relevant Filter Relevance is a Must for Your Content to Work 8 Key Ingredients to a Conversation Strategy + For an appropriate proposal delivered with confidence, contact me today. Read more →

Reach, Relevance, and Experiences

Federico Fellini's 92nd birthday -- January 20 Chinese New Year -- Dragon Charles Dickens' 200th Birthday -- February 7 Gioachino Rossini's 220th Birthday / Leap Year 2012 Alessandro Manzoni's 227th Birthday -- March 7 Father's Day is March 19 in Italy Earth Day -- April 22 These are some of doodles that caught my eye so far this year. Here's what Google says about they're history on its website: Doodles are the fun, surprising and sometimes spontaneous changes that are made to the Google logo to celebrate holidays, anniversaries and the lives of famous artists, pioneers and scientists. +++ Reach... Read more →

Trading off the Challenging Pleasures of Art for the Easy Comforts of Entertainment

Has American culture become a vast infomercial? Memo to rest of the world: Don't copy. In a society dominated by celebrity, almost everything, even the news, has been reduced to entertainment, said Dana Gioia, (former) chairman of the National Endowment for the Arts, during Stanford University's 116th Commencement in Stanford Stadium, June 2007#. I met Dana Gioia that same year. It was indeed a joy (gioia in Italian) to be sitting among the audience at the Wharton Leadership forum and letting his verse enchant me along with 300 people. If anyone can tell a story with a poem it is... Read more →

Noise and Signal Edition

The more data you consume, the more confused you become. Noise and Signal Edition The three stories that caught my eye this week are: + At Farnam Street, in an excerpt from Nicholas Nassim Taleb book Antifragile, we learn about noise and signal: In business and economic decision-making, data causes severe side effects —data is now plentiful thanks to connectivity; and the share of spuriousness in the data increases as one gets more immersed into it. A not well discussed property of data: it is toxic in large quantities —even in moderate quantities. The previous two chapters showed how you... Read more →

In Times of Change

"In times of change, learners inherit the earth, while the learned find themselves beautifully equipped to deal with a world that no longer exists." [Eric Hoffer] [image by shoebappa] + Looking for motivation to connect your purpose and values with forward movement? Contact me today. Read more →