Do you read interviews? I could argue successfully that publishing interviews can go either way in terms of interest. Two ingredients to a good conversation are a subject that has done interesting things, and has an intriguing point of view, and a set of questions that demonstrate the interviewer is interested in exploring some of those projects and has a certain point of view. I'm thinking about Terry Gross at NPR and Charlie Rose with PBS. There are other characteristics that can make an interview pop. Preparation about the subject matter and the person on the part of the interviewer,... Read more →