It looks like the least activity with a mobile phone these days is actually making calls. A recent report with global data on The Mobile Consumer by Nielsen tallies mobile data from the U.S. and other major markets and breaks down adoption, mobile behavior, and advertising. According to the report (see diagram below), people see ads in the following percentages and countries, including apps, mobile internet, watching video, streaming online music, in online games, location-based services(LBS)/GPS, and text messages/SMS. Top smartphone shopping activities include browsing products, price comparison, and reading product reviews. In the U.S., we are more likely to... Read more →