What's going on that matters is the first of a small number of questions we should ask as businesses. Next come decision moments -- what change(s) is(are) needed, and what should we do first, then second, third, etc.
This is how you know a strategy is appropriate -- it first identifies the nature of the challenge, it then looks to prove and/or disprove a thesis, then offers a set of coherent analyses, concepts, arguments, and actions to respond to that challenge with focus and discipline.
A while back I created a set of statements to describe meaningful actions for businesses:
- Act appropriately – be human in conversation and in the moment to get the most out of opportunities in social and other technologies
- Build prosperity and confidence by making the best promises you can keep
- Connect ideas and people – execution is about relationships
- Do the work with love and discipline
- Focus on creating strong, resilient, and enduring businesses
- Honor community
- Listen, observe, and learn – how talk changes our lives
- Respect the purpose and values of the business and its people
- Recognize the value and importance of planning and serendipity
- Speak clearly – the language of sincerity is focused and purposeful
They are a constant reminder that how we go about executing our ideas is just as important as why we're doing what we do.
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Valeria is an experienced listener. She is also frequent speaker at conferences and companies on a variety of topics. To book her for a speaking engagement click here.
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