Conversation Agent - Valeria Maltoni

What is Content Marketing and Why do Brands Need it?

If my post on content is bigger than Google did not convince you, perhaps said another way will resonate. Noah Brier in Re/Code#: [...] the shift to social (and ultimately mobile, which I’ll discuss when I get to market size), is forcing every marketer in the world to become an expert content creator who can create a wealth of interesting, relevant and on-brand content to reach consumers through their platform of choice. What that means is that content is a unit that transcends social networks and media channels; it spans marketing from analog to digital and is increasingly important to... Read more →

Of Pixels and Systems, for Success, with People

Making Sense: Of Pixels and Systems The Million Dollar Homepage still exists, but 22% of it has rotted away. Quartz: The atrophy of links has been shown to stabilize over time, meaning we should expect fewer than 22% of links to break over the next eight years. The longer a link continues to work on a webpage, the longer it can been expected to work into the future. Nonetheless, it remains a problem for thought experiments and seminal works alike. Entrepreneurial Archetypes. Gunther Sonnenfeld: Adaptive systems, in general, are designed to bring out the very best faculties in individuals and... Read more →

The Million Dollar Content Question

The question of the day, I suppose, because we are on a constant quest to prove and disprove – which in and of itself would be a good thing. Except for it seems all the proving is focused on one direction and all the disproving in the other – mostly, pointing away from the source of the pseudo-research. Analysis would require the proving/disproving to be part of the research process. Me? I love perspective and good old fashioned thinking out loud. So I'll start this post by referencing Om Malik's brief recap of his take on the Facebook's $2 billion... Read more →

7 Observations and a Challenge to Marketing Types

Seven is a prime number and the sum of the first four Fibonacci numbers. There are seven colors of the rainbow, seven days in the week, seven continents, and seven directions: north, south, east, west, up, down, center. The seven new wonders of the world voted online in what was said to be the largest poll ever included the Colosseum in Rome. Pattern language Thanks to social technologies, we are now using collective filtering tools and visualizations with teams and networks to discover patterns in large, complex systems faster – and trigger faster collective responses. Twitter is just one example... Read more →

Digital Trends Drive Increased Focus on People, Words, and Attention Patterns

While the focus of recent research and trend reports is Millenials – the generation between 18-34 in age – the behavioral distribution tends to be less clear-cut when taking into consideration early adopters. When driving user experience, brands should consider three areas of focus, in this order. 1. User Adoption of Social Networks comScore recent report on Marketing to Millennials# highlights what practitioners know from experience: “Millennials aren’t locked in to one at the expense of others.” “Major” means Facebook, Twitter, Tumblr, Instagram, Pinterest, LinkedIn and Snapchat, per comScore. 2. Terminology as Leading Indicator of Themes If we are what... Read more →

World Domination Summit Ticket: Your Chance to Go in 2014

Two waves of tickets, two sold outs, one wave left#. It's more than event, it's an experience. See the recap from 2013. I bought my ticket when they first went on sale almost a year ago. Some of you who have been part of this community for a while know I have been a long time friend and supporter of Chris Guillebeau. So much so that I participated in the Unconventional Guides affiliate program and invited him to guest post at this blog. [Guest posts are upon invitation only -- save your pitch.] Life happens for a reason My plans... Read more →

Choices, Exceptions, and Native Topics Edition

Making Sense: Choices Why Snapchat is Valuable: it's All About Attention. Danah Boyd: As a result, I watch teens choose not to open a Snap the moment they get it because they want to wait for the moment when they can appreciate whatever is behind that closed door. And when they do, I watch them tune out everything else and just concentrate on what’s in front of them. Rather than serving as yet-another distraction, Snapchat invites focus. Tesla Can Topple the Car Dealer Monopoly. Bloomberg: By carrying the standard for retail market liberalization, Tesla shows that it aspires to be... Read more →

What Makes a Good Blog?

Nate Silver has a new venture – FiveThirtyEight for ESPN. Are we finally wading into new territory? One where the commentary by media and readers like you and me is becoming as important as the content published on the site itself in looking to make sense of what publishing is becoming. Some explaining to do For example, Scott Lewis# wrote a thoughtful point of view in the comments section of Jay Rosen's PressThink article# on the launch of Nate Silver's new site. Lewis makes three points worth thinking about: Can talented writers scale themselves? Silver [is] best known for one... Read more →

Publishing and Intent Engines

“What does “success” mean for a content publisher? It’s not an easy answer, as pageviews, clicks, and pure traffic measures do not capture the full business goals of a publisher, which may include many different businesses ranging from ads, subscriptions, apps, conferences, data, and other physical and digital products.” [Taylor Davidson] More thoughts on what makes a good blog tomorrow. In the meantime, I am thinking about 1) native advertising as units of content, and implications, 2) greater use of cards across social with embedding capability applications, 3) data AND user-driven iterative process. More on streams in my post for... Read more →

Content is Bigger than Google

A short week ago I found myself face to face with a Google believer -- someone who puts all of its eggs in the Google sandbox, relying on the search giant to build traffic, and doing the bare minimum required beyond that to play into it to the fullest. That is a mistake. One that is increasingly going to isolate the content of that site. Because given the avalanche of posts, articles, text, even visual content to a degree, individuals are faced with every day, a site will not continue to become a destination with Google alone -- nor will... Read more →