Conversation Agent - Valeria Maltoni

45,000 Projects Demonstrate the Power of Words for Raising Funds

Language has a strong effect on funding success. From the orators of ancient Rome to the more modern sermon givers, presenters, and speech writers, we have long prized the skill of selecting the right words, and timing them well to persuade us to do something. If you want to understand which words work in a quasi real time commercial environment, all you have to do is head over to Kickstarter and analyze the commonalities and patterns in the termonology used for projected that achieved funding status. Success follows a pattern Based on the success of recent studies that demonstrated how... Read more →

How Marketing Must Evolve to Build Brands in Digital

Although the fundamentals of brand building have not changed -- deliver value via usefulness and price, create a presence via physical product and service and the meaning said product/service has in the mind of the customer -- how we accomplish that has. In the words of renowned strategic planner Stephen King# [hat tip Noah Brier]: Marketing companies today… recognize that rapid response in the marketplace needs to be matched with a clear strategic vision. The need for well-planned brand-building is very pressing. At the same time they see changes in ways of communicating with their more diverse audiences. They’re increasingly... Read more →

Relational, Human, Social

Making Sense: Relational Apple's failure to pay for favorable media coverage flies in the face of Samsung's payola. Apple Insider: It appears that Apple's Tim Cook is not only choosing to spend his company's money with more integrity, but is also doing so more effectively. While Samsung pushed 68 percent more phone shipments (unofficial numbers say 86 million phones, versus Apple's 51 million iPhones) and spent much more on advertising and promotion, Apple earned nearly twice as much money in the quarter. Mapping Twitter Topic Networks: From Polarized Crowds to Community Clusters. Pew Research: There are at least six distinctive... Read more →