Conversation Agent - Valeria Maltoni

The Three C's that Drive Relevance

Good web sites, as I said in my MarketingProfs B2B talk titled Make Your Web site Sticky: 10 Ideas, are organized around three principles: Content -- what is your editorial impact? Customers -- who are they and what do they want to do? Calls to action -- or how do we help them close the intent-action gap? Web sites then and now The way I saw brand URLs develop was by layers: 1) issue-based content deep enough to be useful and formatted so it is easy to access; 2) community-building elements that would provide visual reinforcement of what other people... Read more →

Data-Driven Marketing Has Become a Necessity

In preparation for my talk at the Consumer Goods Technology Sales & Marketing Summit# [watch the #CGSM2014 next week, if interested], I have been poring over research and analyzing the relationship between marketing and IT. Futher thoughts on the topic of technology as the foundation of business outcomes. Data-Driven Marketing Has Become a Necessity Because of its ability to capture and track customers’ buying preferences and past purchase history, technology has been moving closer to the store front and to customer-facing applications, and it has shifted from “nice to have” to necessity for marketers. Data and intelligence are the key... Read more →

The Decision About What Constitutes Value is Yours

I'll call this a return on style kind of investment. I do have a tremendous affinity for good tailoring, I am after all the grand daughter of a seamstress, and was raised in the same region where Giorgio Armani no doubt found inspiration for the colors and lines of his collections. A few days ago I came across Vanessa Friedman's Fashion Manifesto#. Friedman was the FT fashion editor and soon to be NYT fashion director and chief fashion critic#. Now in addition to writing about Armani's credibility and relentless focus I have discussed marketers and the fashion design business on... Read more →

Culture is What Happens When we Act

“We exist in societies. We create cultures. And these cultures may be different from each other, with different beliefs, but they’re who we are. There’s not something more “real” to discover about us if you take all that away. A human who doesn’t exist in a culture isn’t somehow more true.” [Misha Glouberman & Sheila Heti] + The sum total of the things we do creates the environment in which we live and work. When you have a small team in a fairly young organization, you have a greater degree of flexibility in acting and adapting or iterating. Work with... Read more →

The Internet of Tomorrow, Fitting the Medium, and Making it Personal

Making Sense: The Internet of Tomorrow Tomorrow's Social Products. John Miller on Medium: In this new world of mobile apps, your push notifications live one level above every single app. No matter which icon you tap first every time you open your phone, or which service you check twenty times per day, the push notifications on your lock screen are always the first feed you see when you use your smartphone. Not Twitter, not Facebook, not Instagram. The Internet with a Human Face: Beyond Tellerand 2014 Conference Talk. Idle Words: Investor storytime is why you'll see facial detection at store... Read more →