It was the best of times and it was the most challenging of times -- it was the year content marketing becomes a true platform.
I've written the official notes of CMWorld 2014 at the PM Digital blog, linked above. So if you waited until now to send your boss some key take aways on trends and themes from the global summit, feel free to use the ones I shared.
Of course now you see why I said "The brainchild of Joe Pulizzi, this global summit turns the whole of Cleveland orange on an annual basis."
Shoe & content genius .@rlovinger in oxblood pumps & .@ConversationAge in beautiful stilettos #CMWshoes #CMWorld pic.twitter.com/69LUBjfVPR
— Margaret Nicoll (@5ftIdeaMachine) September 10, 2014
I had my moment of fame for fashion, too (see above).
At the Content Strategy track Rachel Lovinger from Razorfish, Ruth Stevens, accomplished B2B marketer, customer acquisition & retention consultant, educator, speaker, author of Maximizing Lead Generation, Mike Brown at Brainzooming, who shared a fantastic trove of resources you can download for free here#, and Jonathon Colman, who heads Content Strategy at Facebook and shared his deck on building better content# right after the session -- all were a sheer pleasure to learn with during the session and lively Q&As.
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Valeria is an experienced listener. She designs service and product experiences to help businesses rediscover the value of promises and its effect on relationships and culture. She is also frequent speaker at conferences and companies on a variety of topics. Book her to speak here.