In Surprise: Embrace the Unpredictable and Engineer the Unexpected Tania Luna and Leeann Renninger say that while most of us when faced with choices pick control and predictability, research shows that our best memories are full of surprise. Our aversion for surprise stems from the ambiguity of the present and the unpredictability of the future: “We see at lest two reasonable reasons that surprise aversion has always been a part of the human condition and is particularly rampant today: emotional intensification and vulnerability. [...] Unlike other emotions, surprise has no valence: it is inherently neither good nor bad. In this... Read more →