“[...] we believe that the power of simplicity lies in the ability to make choices. Choices of what to pursue and what not.
Making these choices would require a clear understanding of what and who creates value. In this day and age, where everyone seems to be connected with everything, that is not a simple task though.”
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When simple is the goal, clarity is the result.
Too often we attempt to reduce complex problems in too simple terms. Simple represents complexity with elegance when it is a mindful and purposeful choice.
Simple is not easy to do, it requires cutting through a number of options to get to the one that matters.
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