The question of whether businesses make high value work sits at one end of the spectrum -- commodification sitting at the other. We rarely think about authenticity and profit in the same sentence or category, yet I argued that Authenticity is for Profit in 2005. Much of the reasoning behind it still works today. As part of the series for Italian firm Trivioquadrivio annual client publication, I wrote a contributing article on Distance titled Distance in Conversation in 2004. The themes were Attention in 2003, Authenticity in 2005, and Representation in 2006. My choice for the last theme was to... Read more →