“We are not as endlessly manipulable and predictable as you would think,” says Dan Pink in Drive. The results of an MIT study demonstrated that while there is a correspondence between effort expended and inventive expected for mechanical skills. However, when the task involved even a modicum of cognitive skills, a larger reward led to poorer performance. Studies at MIT, the University of Chicago, and Carnegie Mellon all found similar results. Higher pay equals better performance for rote work, but does not work the same way when even rudimentary cognitive skills are involved. In fact, based on experiments that psychologists,...
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