Conversation Agent - Valeria Maltoni

The Ever Moving Line Between Marketing and Media

In the last two years I've been sending out a weekly update with articles from Conversation Agent and things that made me think from elsewhere. Some readers love it and provide feedback. But that might not be enough to sustain it over the long run. When your publication doesn't reach a critical mass on feedback, if you see no sharing from the active group, then it might be time to retire it gracefully. As is often the case, when not enough people activate the silent majority decides. The truth is that I haven't put enough effort into awareness and distribution.... Read more →

The Best Story with the Most Impact

Brand is an interesting concept for many organizations, especially in the digital era. It's helpful to define what you do and to understand how clients and customers experience your product and service. In some cases, it can help a company reconnect with purpose, or define a new one. Having a brand strategy helps move beyond existing as a product — many Software as a Service (SaaS) companies, but also professional service organizations start there — and building an actual business. The practice of positioning the value you offer helps define purpose for the team, your clients, and potential investors. It's... Read more →

Talking to the Right People

It's the first thing you need to figure out. Starting with who you want to be/become and who you are — what's the delta, or difference between the two. Once you figure that out, it's not simple. Then intent becomes easier. Including how you speak and write from your source — how you see the world. Then you work on who you want to reach, meet, learn from, teach, and so on. Who you're talking with changes not just what you can talk about, it also changes the outcomes. We spend so much time trying to convince the wrong people... Read more →

The Difference Between Entitlement, and Knowing your Worth

It's a good question San Rand who works in PR/social media raised on LinkedIn#. Self confidence can be a struggle for some people. Experience helps figure out some of those boundaries, but we're often called to doing something original as creators, innovative in business. By definition innovative is about new and different. Worth is a a combination of what you value and what has value for others. In commercial terms, what they would pay for it. How we measure and reward value is shifting considerably. Think for example of someone working in a corporate job — they're used to thinking... Read more →