Conversation Agent - Valeria Maltoni

New Ideas for Our Social Media Future

This is the topic of a breakfast conversation I will lead on December 6. If you're in the Greater Philadelphia area, you can sign up here. Since my role will be that of shining a light on ideas and strategies of local B2B professionals, I'll add my two cents here. My work in social media predates many of the social networks that have come to dominate many lives today. I've gone from enthusiastic early adopter building community to cautiously optimistic user. Social media has impacted our work and our lives in ways we may not have fully anticipated back in... Read more →

The Difference Between Fulfilling and Initiating

Some agencies use the term fulfillment to describe the process of delivering some aspects of a service. Companies tend to use the term execution or implementation instead. The word evokes the process of stuffing envelopes, or operations like selecting items off a pallet and putting them in the box ready to ship. There's a beautiful, more generic meaning to the word — the state of completion, or realization. As in a dream. Fulfilling therefore is more broadly the act of completing — rather than simply handling and executing customer orders, as packing, shipping, or processing checks. Initiating means to cause... Read more →