Personal is the best form of personalization and is stronger than a faceless company brand today. Connection is a result of interactions that over time leads to trust and often love of the kind you cannot bribe.
We respond to knowing whose hands or thinking have made something. Influencer marketing is hot because it's about human impressions. Friends and people we trust are our closest influencers. Facebook's organic reach continues to decline.
While many mainstream brands distributed through retailers are declining, many direct to consumer products are connecting with people. Publishing on your own domain is still the best way to build relationships with your customers.
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