Conversation Agent - Valeria Maltoni

How Disinformation Became Part of the Current Narrative

Genuine two-way communication is not just dissemination. Information doesn't equal indoctrination. There's a line between getting attention and agitprop. Providing proof or evidence is not the same as the truth. Truth is a conclusion the other person gets to make. These were some of the principles I discussed in a conversation at Web 2.0 On November 19, 2009. You can see the visuals I used at the link. I cautioned communication professionals to exercise some self-awareness: Is what I'm saying true? Have I presented my client or product in a fair manner? Am I still listening? Have I made my... Read more →

3 Books to Make Sense of What Was, What Is, and What Could Be

Value and the good are synonyms in Aristotle's thought. You can see it play in 'beauty.' Beauty poss... Read more →

How the Employer Brand Dies in Applicants Inboxes

Applicant experience is buyer experience in recruitment. Buyers are people who come to you once. Based on the experience, they may decide to walk away and never come back. Or, they could come back again and become customers. In some cases, they might tell everyone they know about you. Your choice whether that's positive or not. Based on what they say, other people may buy, or not. The roots of complacency Companies make this mistake all the time. They seem to think that only employee experience and marketing prowess counts to their employer brand for reputation. Top companies to work... Read more →

Brands that don’t Need to Steal Energy to Survive, Thrive

I was reading an article about a study by Minneapolis agency SuperHuman about marketing and women above 40. How brands get it wrong. It was 2017, I forgot where they published about it. But I remember I seemed to agree 300 percent with the gap they observed between what women want and look for and marketing messages. Companies still get it wrong. For this reason, I've been shopping (almost) exclusively in Italy for years. Less stereotype, more fun. Women in their prime are severely underserved in American culture: from travel to food to apparel and lifestyle. At work, too. But... Read more →