The soundtrack that flattens culture to amplify margins—the gain temporary, the collateral effects long-lasting. But it doesn’t have to be that way. It’s what you get when you try to compress a whole idea into a formula. An attempt to capture a category of things with a simple, generalized belief. You declare: ‘I expect you’re the kind of person/people who does/do that.’ Spam and marketing done on the cheap are all about stereotypes. They speak to the minimum common denominator possible— ‘as long as they’re paying attention.’ Often, the message needs to agree with the client/customers based on their expectations.... Read more →