“You are a brand.” From this simple thesis Tom Peters put forth in a book: Brand Called You, came an article in Fast Company magazine. The personal brand movement started in earnest. It was 1997. I revisited the concept at the The Blog Herald more than ten years on. Especially for those of us who worked in communications for organizations it was an intriguing thought. They were the times of still substantial budgets, good agency fees and media empires. Agencies were building brands through sheer push: design for recognition, make a big enough media purchase, and talk it up in... Read more →