
Most people embrace new ideas only after they’ve become widely accepted. There’s a reason why you keep seeing the same posts throughout social media. Different avatars and logos, similar stories. If you’re a student of history, you’ll see the phenomenon more clearly with the benefit of distance. Paradigm-shifting ideas have always encountered resistance. Because they challenge our thinking. As individuals—and culture—we get into grooves. People say they want creativity, but deep down they don’t. What they want is acceptance and belonging. And that means going with the flow. Hence the sea of sameness. We love the work of original artists... Read more →