How people make decisions is a topic of constant study and reflection. Alone and together. For example, I've wondered when do individuals make better decisions than teams? Do people do what they in their process? Or is the process rigged to back the decision with data post-hoc? I wrote an entire series of articles to zoom in and out of when and how people use information in marketing. Behavior is often automatic, and also cultural. Words have the power to persuade and close a sale, before anyone has reasoned on the details. When researchers analyzed 45,000 Kickstarter projects, they found... Read more →