Conversation Agent - Valeria Maltoni

There's no ROI in Likes. The ROI is in Connection.

[Ponte Vecchio, Firenze, Italy. Photo by Valeria Maltoni.] [Note: I published this article on LinkedIn on March 5, 2019 with the promise I would post it to my site. Then my friend developer died and I got busy. 2020 was, well, 2020. So here it is in all its 3k+ words glory.] You don't get connection from status. You get it by enlivening each other other, making people stronger through engagement. Status may give you self-esteem, but alone it does not create change. It's social energy that drives civilization. But we need to figure out how it works and how... Read more →

The Age of Data Malpractice Could be Over: a Shift in How we Understand Relationships

“It's not the Social Network Sites that are interesting—it is the Social Network itself. The Social Graph. The way I am connected, not the way my Web pages are connected. We can use the word Graph, now, to distinguish from Web. I called this graph the Semantic Web, but maybe it should have been Giant Global Graph!” It was 2007#. More than a decade later, Tim Berners-Lee announced Solid#, a path to preserve the decentralization of the web by putting you and your data at the center of it: Solid changes the current model where users have to hand over... Read more →

For Every Successful A-Side, There's a Suprising B-Side

[Coming up this week. Sign up here: http://bit.ly/reframe-connect] A B-side was the song on the flip side of a 12" or 7" vinyl single that backed the A-side originally. That's where you put the song that wasn't going to be promoted or receive radio play. They were meant to make it worth your while to buy the single. You'd know the songs because diehard fans raved about them initially, then they spread. Metaphorically-speaking, B-side stands for for the less-obvious part of a story, personality, or other. It gets less attention, but it has more power. Because a B-side contains more... Read more →

Inventing Things Without the Words

On October 29, 1969, the first node of a network called ARPANET was connected. There wasn't a word for what was happening yet. That came later. Internet and TCP / IP, its fundamental protocol for the transmission of information, became a word a few years later. But the vision was to create a “unique intergalactic network.” That's what one of the pioneers of that company said in early 1960s. No word, no word of mouth, apparently. It was hard to predict what that connection would mean, exactly. On the morning of 29 October 1969, at 3420 Boelter Hall of the... Read more →

Mistakes Happen. It's What we do With them that Makes a Difference.

This post is part of a new series on conversations worthy of attention. New email subscribers will receive it as part of the weekly digest. When we say “done is better than perfect,” we're not saying forget testing. Steve Woods, CTO of Nudge.ai, put the philosophy to the test# recently. He got into a sales meeting, and when he came out the phones were ringing off the hook—hundreds of people had received repeated invite/cancellation/invites messages to a webinar. Nick Haughton, growth engineering at Nudge says, “I moved into this role 2 weeks ago, and we already had this webinar in... Read more →

4 Ways Technology Impacts our Ability to Make Decisions

This post is part of a new series on conversations worthy of attention. New email subscribers will receive it as part of the weekly digest. Marshall McLuhan observed the effects of media and technology. “The medium is the message,” “We become what we behold. We shape our tools, and thereafter our tools shape us,” and “First we build the tools, then they build us,” are three ways of talking about the impact of technology. True to the Canadian educator and communication theorist observation that “Every society honors its live conformists and its dead troublemakers,” we're still working on our understanding... Read more →

A Pragmatic Look at Marketing Trends

This post is part of a new series on industry conversations worthy of attention. New email subscribers will receive it as part of the weekly digest. Marketing trends, or how we would call fads if they were with us for the long haul. It's hard to shift through search results and be impressed these days. Or find something pragmatic to do after reading/listening to some of those lists. Rand Fishkin has collected a list of top search results# for trends that are hardly new, hardly actionable, and hardly surprising, I might add. AI, voice search, chatbots, beacons, virtual and/or augmented... Read more →

There's no ROI in Likes. The ROI is in Connection.

Ponte Vecchio, Firenze, Italia. Photo by me. This article first ran on LinkedIn Pulse. It will not run in the new email subscription, because that is only for new articles on Conversation Agent. You don't get connection from status. You get it by enlivening each other other, making people stronger through engagement. Status may give you self-esteem, but alone it does not create change. It's social energy that drives civilization. But we need to figure out how it works and how to use it to benefit from it. One month ago, I posted an open invitation to talk to 30... Read more →

Welcome to Conversation Agent

I'm a classically educated intellectual who applies insights from culture to work. Since 2006, I've been working with companies and leaders to bridge the gap between walk and talk. More on my origin story. I'm also the publisher of ItalianStyle.me, a new narrative to put life back into lifestyle. Subscribe here. Read more →

How to Practice a Culture of Innovation

“Creation is the most valuable part of learning,” says Dave Perell#. Getting started is key. You could remix or re-frame ideas. Remixing paves the way to learning. Re-framing ideas is a useful cultural practice to take them further. This has been a positive outcome of the web — facilitating serendipity and providing access to people (almost) anywhere in the world. A creator mindset enriches interactions. When we move with the movement of ideas, we gain momentum; when we resist it, we get stuck. Cultures embrace and resist change Our thinking is often the product of mainstream culture. Culture and cultural... Read more →